EDITORIAL // EXQUISITELY CRAFTED
PHOTOGRAPHY // COSTUME // ART DIRECTION // INTERNATIONAL DIGITAL CAMPAIGN
Ballerinas, like pointe shoes, are made not born.
They are years of refinement,
and generations of absorbed heritage.
' Exquisitely Crafted' art campaign commissioned by Freed of London for 'World Ballet Day 2016'.
Alice was contacted by Freed for her unique take on their company being both an Artist, a Ballet dancer and a long time wearing of their shoes. She was filmed creating the campaign by Freed as an additional point of interest for their audience. The film was shown on You Tube and Facebook.
In her role as creative director, Alice worked with Freed to create the editorial content seen on their posters and printed press.
The Posters were displayed internationally, notably at Freed's flag ship store on st Martins Lane, London.
Alice was additionally responsible for the concept, digital campaign, creative content, strategy and the implimentation co-ordination of all this with Freed of London's sister companies including "Freed of London USA' and 'Chacott by Freed of London' Japan. The 8 day digital campiagn was deemed highly successful with an impressive number of hits on social media, quantified by a considerable increase in engagement and followers on instagram for Freed of London - roughly 2K.
'Exquisitely Crafted Featured' Yasmine Naghdi as muse, by kind permission of The Royal Opera House, London.
EXQUISITELY CRAFTED //
Ballerina - Yasmine Naghdi, Royal Ballet
Photography & Costume & Art Direction & Digital Campaign - Alice Williamson
Shoes & Location - Freed of London, Hackney Factory
Assistant - Sarah O'Connell
Graphics - Freed of London